Tuesday, October 28, 2008
Gauging Impact of Obama's Race
Article from: http://online.wsj.com/article/SB122513480246872949.html
Do you think this article is correct when it states that race basically overshadows credentials in this election? Also, do you think the majority of votes for Senator Obama will be out of fear of being labeled a racist? Finally, do you viewing our election in terms of black versus white sets America back about 450 years, because of it's inability to overlook race in its most important election?
Thursday, October 16, 2008
When Your Political Opinion Isn't Yours Alone
Article: http://online.wsj.com/article/SB122359949981721549.html
During the recent presidential debates, many people have obviously noticed the graph representing the undecided Ohio voters down at the bottom of the screen. As these undecided voters turned the knobs on their dials, the results showed millions of viewers the reactions to what Senator Obama and Senator McCain were saying. Some may find the graph interesting while others just find them annoying. The issue with this graph is that “recent psychological experiments suggest they influence viewers’ judgments.” These reactions have been compared to a live audience reaction. When the line goes up the audience is cheering and applauding, and when it goes down the opposite. If they are airing the focus groups reactions, shouldn’t they air the live audience’s reactions as well? Better yet, if CNN is showing these reactions, the audience should be able to react to what the candidates are saying, instead of having to agree to stay quiet. Below is a video of how the graph worked during the second debate.
For 2008's presidential debates, CNN has assembled focus groups that use handheld dials to record their sentiments. Those reactions are displayed in real time on the bottom of the screen. Watch a clip of the technology in use.
Two previous studies have been done to show that audience reaction really impacts the way people think. In one study, 94 college students watched an excerpt from the 1984 election between Ronald Reagan and Walter Mondale with feedback that was changed to favor one candidate or the other. “Those who saw pro-Reagan feedback were 2.8 times more likely to say they would have voted for Mr. Reagan than those in the Mondale group; in the pro-Mondale group participants were 1.8 times more likely to say they would have voted for Mr. Mondale.”
When asked about this chart, Mr. Bohrman said, “It’s another layer of information, but I don’t buy that it’s swaying people’s votes.” But studies have already shown the opposite. Although this necessarily is not a live audiences' reaction, isn't it pretty close to it? Although the graph may have no influence on you, how might it affect undecided voters?
Discussion Questions
Do you personally think airing a focus group’s reactions sways voters’ opinions or does it keep voters engaged?
If you have noticed it, have these graphs affected your opinions about either candidate?
Do you really see a need for this graph to be shown at the bottom of the screen or should it be removed? If it should be removed, for what reasons?